There are no rules for wearing makeup. As Daniel Kaluuya wearing Fenty Beauty on the red carpet or "beauty boy" Patrick Starr and his MAC contract can tell you, men can wear makeup. Yes, men. Can you believe it?!? A new UK-Based beauty brand called War Paint seems to think it's a novel idea—so novel, in fact, that they've created a line of makeup clearly, curiously labeled "FOR MEN." The products include concealer, foundation (in just three shades), bronzer, and face powder.
Like a thief in the night, Gucci subtly created an Instagram page for its beauty offshoot last September and quickly amassed a legion of followers with its artsy content. While most luxury brand's Instagram pages tend to lean towards lipstick swatches, glossy flat-lay images of products and editorial campaign shots, Gucci Beauty used its page to explore the history of beauty through centuries-old art pieces culled from several museums around the world. For its official return
Online shopping is the norm in practically every category- except beauty, where 90 % still shop in stores. Here's how retgailers create in-store shopping expierences that can attract legions of mobile- addicted teens. NEW YORK, United States – Barri Kandel, 19, buys practically everything online. In the last week alone, she purchased two colourful tops from Revolve and a denim jacket from Urban Outfitters’ website. But when it comes time to replenish her supply of foundation,